A new look for Christmas and New Year???  WHITE CLIFFS brings Mayfair Style

and celebrity to Hair…

By Stefan Paul

We are in the heart of Mayfair and there is a buzz that a new, hot, local brand is rising not only in the UK, but also in India and the USA.  That brand is WHITE CLIFFS- who work miracles with hair (hair extensions, hair systems, volumizers, and hair re-growth). An ever-growing list of celebrities and “A-listers” are making their way quietly to their carefully hidden salons in Mayfair, London Bridge, and Manchester… as well as in India and the USA. Once a small company in Mayfair, with a passion for hair replacement, extensions, and experimenting with new technologies, WHITE CLIFFS is quickly becoming a global phenomenon for its prowess with anything to do with hair replacement and re-growth.  Especially popular are their “Be Kind To Your Hair” extensions that use their unique “Microbead™ and Microring™” attachment method which does not use the glues, heat, or chemicals that can damage your hair-  and which also makes them almost undetectable.  “WHITE CLIFFS’ extensions simply are at a different level. The hair quality is amazing, they warranty their work, and not using glues is fantastic. Better, yet, is the level of style you can achieve with having your own designer ”, say Emmerdale celebrities Linda Lusardi and Adele Silva (pictured). Adele, also of Hell’s Kitchen fame, loves the thick, gorgeous locks that WHITE CLIFFS can provide- seamlessly, so they are very hard to detect.   

Founding partners Warren and Andrew emphasize that extensions are only a part of their business.  “Hair Replacement and Improvement are what we do… our brand is  focused on these two very related areas”, says Andrew. “We Improve people’s lives in a totally Mayfair way: cutting-edge technology, creativity, and of course high-style”, adds Warren.  “All that we do has been developed with Mayfair in mind: premium quality and customer service, plus industry-leading innovation mixed with high style.  Especially amazing is the front hairline we create on our hair systems- it cannot be beaten anywhere (it looks as if the front hair is growing right out of your scalp)! This we called the Mayfair Front™, and demonstrates the incredible technology we have developed regarding all aspects of hair. Being the best in the world was our goal from the start”. 

So, what does WHITE CLIFFS do?  “Hair extensions really branched off from our expertise in hair replacement- meaning hair systems”, says Warren.  “Hair systems” are several generations above wigs and toupees- to the point that they don’t resemble each other.  “Our technology has created the closest thing possible in the world to getting your hair back non-surgically- that breathes like your own skin, and that you swim, shower, and live life to the fullest in and never take off. Above all, for the first time, they can give you a perfectly natural front hairline that looks like the hair is coming out of your skin,” says Andrew.  “This was the big step in technology that took years to develop and gave us the base to perfect things like hair extensions”.  Another of their innovations is the Volumizer™ which is a special hair system that adds instant hair volume for those who are thinning on the top and sides of the head, except it snaps into place or is specially weaved in (using a WHITE CLIFFS technique that does not damage your original hair).  Overall, it also was a big breakthrough as it is very hard to detect, uses no glues or chemical adhesives, and being real hair flows perfectly with your existing hair. It also is easy to maintain like all of WHITE CLIFFS’ products.

The focus on hair over the years also fine-tuned expertise in Hair Therapy. “Many people want to try and use proven methods of re-growing their hair, as opposed to lotions and potions that make promises. Our approach was simple: we searched the world for proven products and offer them in their pure form”, says Andrew. Out of hundreds of products that claim hair re-growth, there have only ever been three (3) anywhere on the planet that the US FDA (the medical and scientific gold standard) has approved: Minoxidil, Finasteride, and the HairMAX Laser Comb (of which WHITE CLIFFS is the Master UK Distributor). WHITE CLIFFS offers all three combined in a comprehensive programme and supports them with special nutritionals and detoxifiers- and the industry’s only warranty.  “The essence of our programme is “purity” in the flagship products: they have been unchanged from their FDA approved form” says Warren. WHITE CLIFFS offers both an in-house Hair Therapy programme which allows people to come into the Mayfair offices once a week for 30 minutes in their own private room to “decompress” and relax, as well as a Home Hair Re-Growth Kit option that sends everything to your home or office anywhere in the UK or globally.  “Neither cost a fortune and the results are often fantastic- plus they are backed by the industry’s only warranty. We’ve had people who came in with badly damaged hair from stress, or genes, or chemicals and walked out at the end with thicker, gorgeous hair that was far more healthy”. For men and women, both are great programmes to re-grow, improve, or at the least stop the loss of your existing hair. A unique aspect of WHITE CLIFFS is its dedication to the cause of hair and helping the community around it. In 2006, the WHITE CLIFFS Foundation, the world’s first and only company-sponsored hair loss foundation, was created.  “The idea was to practice what we preach- to Improve people’s lives. So we gathered celebrities and experts and created the Foundation”, says Andrew. One like-minded admirer of the WHITE CLIFFS brand is designer Karen Millen, who has partnered with them regarding her charity Teens Unite Fighting Cancer.  “Karen has a wonderful cause that combines all the things we stand for: improving lives,  innovation, and fashion” (giving people their  beauty back), says Andrew. 

“Hair is an interesting medium to work in”, says Warren. “It plays such an important role in a person’s life at every stage- from youth to adulthood to mid-life to even beyond. What people do not know is that most of the population have some form of hair problem as they get older- whether it be density, length, quality, or hair loss. At WHITE CLIFFS, we simply want to be the best place in the world they can come to- and Trust. That’s why we warranty everything we do”.  

Hmm, sounds like a nice way to bring in Christmas or the New Year season- with fantastic hair to complete the wardrobe and to usher in a better you. WHITE CLIFFS’ website is www.whitecliffsgroup.com and their telephone number  is 0207 493 7490.

The Good Life Magazine